Articles tagged under “Serial Typefaces”

Article

Written by Alejandro Lo Celso  |  24 November 2023

The Perec super family adds a new style: the Perec Scripte, a script variant that has been a major design and production challenge. Perec Scripte includes two styles of “writing”: bound and unbound letters, both declined in six weights with large linguistic support and many typographic goodies, as well as a decorative version with graphic impact. Here I share with you the secrets of the slow firing of these fonts, a design process that took many years of exploration, drawing, testing, refinement, passion.  Read

Article

Written by Alejandro Lo Celso  |  8 March 2023

For those of you who know us, you know that we like projects that are hard to classify. This is one of them, and it is one that we like very much, the Perec family: a sans grotesque that has a lot to offer. From its origin it responded to quite complex artistic and conceptual criteria, as a tribute to the multifaceted work of French writer Georges Perec, but over time with the addition of new styles it has become a versatile type system offering a diverse palette of easily combinable forms. Here we share with you a brief overview of the design process and the cuisine of these fonts. Just remember that new Perec styles are being prepared! It is an ongoing project. It could not be otherwise, Georges Perec would have wanted it that way.  Read

Article

Written by Alejandro Lo Celso  |  1 May 2018

We are proud of this project: The design of a typeface for the Universidad Nacional de Córdoba in Argentina, an educational institution of more than 400 years, the first in the country and one of the earliest in the continent. As part of the celebration for the hundred years of the University Reform, which occurred in this house in 1918, the UNC commissioned PampaType the design of a typeface to address their multiple communication needs. The resulting design, ‘Reforma’, is a multi-form family with diverse styles. In this article we share a bit of context, all the design process, some of our drawings and production details, and a few insights harvested throughout this 3-year fruitful experience.  Read

Article

Written by Alejandro Lo Celso  |  24 December 2004

I wrote this essay in 2000 when I was a student at the MA in Type Design at the University of Reading. I intended to explore the history and development of multi-style type families across the 20th century. Nowadays the idea of 'series' is much present in current type industry, almost every new family comes in different styles. Fluid digital technology on one side, the constant push of the font industry on the other, have all made type design to challenge traditional classification approaches. In that sense I think this text has still some contribution to make.  Read